The New World of Luxury: Rolls-Royce Presents Film of New Showroom Visual Identity
A debut film by Rolls-Royce has emerged, showcasing its highly contemporary visual identity. Rolls-Royce showcases their bespoke showroom aesthetic at their flagship store in London before moving on to Rolls-Royce Motor Cars Shanghai Puxi before a global rollout across the brand’s network of 131 showrooms in 40 countries worldwide.
The first film of Rolls-Royce Motor Cars’ new visual identity
Visual identity premiered in new Mayfair premises and fully redesigned Shanghai boutique
A highly contemporary environment combines Galleria-style spaces and motor car display areas with a private Atelier where clients can explore Bespoke possibilities
Experiential Maison concept akin to world’s finest luxury houses
New identity currently being adopted by showrooms worldwide
“The opening of our new flagship luxury Maison in London and boutique in Shanghai marks the start of a worldwide programme to introduce our new visual identity across our global dealer network. We have created a highly contemporary environment that reflects our status as a true luxury house, in which patrons can discuss any aspect of their commission in comfort and privacy. We are delighted to share our vision through this new video, which presents the atmosphere and ambience of our homes worldwide.”
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce is showcasing its highly contemporary visual identity through a short film. The film showcases their bespoke showroom aesthetic at their flagship store in London before moving on to Rolls-Royce Motor Cars Shanghai Puxi before a global rollout across the brand’s network of 131 showrooms in 40 countries worldwide.
The film takes the audience on a journey through Motor Cars London, Berkeley Stree, W1, which is situated in the heart of Mayfair. Under their new identity, every single Rolls-Royce Motor Cars’ showroom will offer its clients a relaxed, comfortable, discreet and discreet and highly contemporary environment reminiscent of a galleria-style shopping experience.
The visual concept has been meticulously curated with the express intention of fostering imagination. Once the client has made it past the Pantheon grille entrance, they are invited to examine extraordinary objects d’art within each ‘cabinet of curiosity and experience authentic Rolls-Royce materials, which are used to appoint the seating in the speakeasy-style bar and lounge areas. Individual display areas also combine physical motor cars with dramatic screens, immersing the marque’s patrons in the unique personality of each product within the brand’s portfolio.
The new visual identity is a key part of Rolls-Royce long-term programme, they have adapted, then consolidated its status as a house of Luxury